“No matter how high the rank you have, you are still an employee, but no matter how small the effort you have, you are the boss.” After the statement went viral, many people competed to make their own business. Of course, followed by technological developments that make online entrepreneurs grow drastically, you may be one of them. Success with the initial steps in making an online business, then you must be wondering how to be able to grow the business to the next level or even the steps to just starting it. Are you confused about how to start your online business? Don’t be confused, especially when you need help managing your finances, you can use Bookkeeper.

Never enter a war zone unless you have sufficient knowledge. You need to do market research to understand what the market needs from your product so that you can develop your online business better. The results of the research will help you to have bright ideas for product development. You also have to be careful to see if the market wants your product or not. There are several ways to find out what customers want from your product. One of the most frequently used methods is by conducting customer surveys. Through this method, you will receive input from users about your product, and how to fix these deficiencies. If you sell products online, reading product reviews on various websites is one of the things a business owner should do.

Business expansion is easier to achieve when you have defined market segmentation. Identify consumer segments that can be targeted; You can search the Internet or even compare it with competitors. Focus on your main competitors, analyze clearly. Whom they serve, what they offer, and what areas are under-served. This will help you define your specific market segmentation so that you can focus on that market segment and better grow your business.

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